It is probably just my strange obsession with the Tupac conspiracy – yes, I am one of those who believed he never died when he did – but when Tupac appeared during Snoop Dogg’s Coachella performance, it was one of the coolest things I’ve seen (on YouTube) in a long time! I would like to believe that it was really him but rumor has it that Tupac’s appearance was thanks to a visual effects house, Digital Domain Media Group. For this trick, the Group didn’t use a hologram, instead its a twist on the 19th century optical illusion magic trick.
Will this start a movement? This definitely caught the eye of concert goers and the world of YouTube. But, at an estimated cost of $100,000 to over $400,000, I don’t see this technology popping up everywhere. I do see it pushing the concert experience to new limits, inspiring other innovations to emerge. And not only within music, I can see this sort of innovation trickling into them realms of retail marketing, movies and video games.