A San Francisco friend was kind enough to post this picture on Facebook:
This is not a new store front advertising campaign for the Kenneth Cole company, like it appears to be. No, it is a sucker punch at Kenneth Cole and a message he posted on his Twitter account. This picture is a blown-up version of what the tweet said: “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo -KC.”
As you might think, this message offended many. First, too soon! It makes light of a serious situation happening in Egypt as we speak. Secondly, he abuses the hashtag on Twitter, which are supposed to be used on “tweets relevant to the topic.” This is not an official crime, but there is an understanding in the Twitter world that people obey the purpose of hashtags and not abuse their use of them.
So let the punking begin! This window decal is not the only prank directed at the company. Someone has also started a fake Twitter account, @KennethColePR, which posts mocking tweets using the hastag, #KennethCole Tweets. Since the infamous Tweet, Kenneth Cole has posted apologies on both his website and on twitter.
Lesson learned; if you want to be successful at Twitter advertising, do the opposite of Kenneth Cole and think before you tweet.