Colle + McVoy for Caribou Coffee turned bus shelters into ovens, complete with oven coils that produce heat in Minneapolis to promote Caribou’s new hot breakfast menu items. A great example of outdoor marketing; so creative, so eye-catching, so socially beneficial! I’m sure each and every Minnesotan that rides public transit loves Caribou Coffee now if they didn’t before. Makes me wish St. Louis had a Caribou Coffee and that our transit system was better, because I would ride the bus just for these.
Found on Adrants.com